At ON1, we’ve always been committed to creating software tools that help you do more with your photography. With the launch of ON1 Pro, we’re taking it to the next level: providing high-volume professionals with solutions tailored to their specific needs. But here’s the best part: this growth isn’t just about them. Let me explain how this benefits every ON1 customer.
The ON1 Pro brand and new product line, like Lightpanel, will address the very specific and time-consuming challenges professional photographers face daily. These niche solutions include faster selection, efficient bulk editing, smarter and more consistent results, task tracking, and tighter integration with their workflows. These solutions require advanced technology and development resources to meet their unique needs.
Our specialized ON1 Pro tools will be priced higher, reflecting the value they bring to photographers whose post-processing time and efficiency directly affect their business’s bottom line. Lightpanel, the first product under the ON1 Pro brand, will be a game-changer for high-volume professionals using Adobe Lightroom Classic. At the same time, ON1 Photo RAW will continue to be the best all-in-one photo editor in the industry, offering unparalleled features at a fraction of the cost.
As ON1 Pro grows, our new technologies will not be exclusive to any one group of customers. ON1 and its current software tools, notably ON1 Photo RAW, are not going anywhere. New software innovations will be integrated into ON1 tools such as Photo RAW, ensuring that every customer benefits from what we build. The success of ON1 Pro allows us to invest more resources into ON1 Photo RAW, improve its features, enhance your experience, and provide software tools that take your photography further.
This is an exciting start to a new chapter for ON1 that benefits all photographers, whether they’re using Photo RAW or exploring our new ON1 Pro branded tools. That’s another 20 years of innovation in photography software.
For more information about Lightpanel and ON1 Pro, please visit the website.
Sincerely,
Patrick Smith
Senior Vice President and General Manager
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