If you’ve ever been curious about the creative mind and strategy behind ON1 Photo RAW’s features and innovations, look no further than our Vice President of Product, Dan Harlacher. With nearly two decades of experience in customer-focused product innovation, Dan has a unique perspective on the art and science of photography and photo editing. Learn about Dan’s photography journey, favorite ON1 features, and how to get the most out of ON1 Photo RAW.
How long have you been using ON1 products?
And: I’ve been with ON1 since the beginning – 19 years and counting. I have had the privilege of helping create these incredible photo editing software tools, since developing our first products, Genuine Fractals (now ON1 Resize AI), Mask Pro, Perfect Photo Suite, PhotoFrame, FocalPoint, PhotoTools and many others. This experience taught me how to turn these great tools into what ON1 Photo RAW is today. Having been at ON1 for so long, I have seen the evolution of photography and software and have been able to directly contribute to making it easier and more intuitive for photographers to realize that the whole process can be enjoyable.
Why do you like ON1 Photo RAW?
And: It’s easy, I’ve designed a lot of them! As a photographer, Photo RAW is the all-in-one editor I’ve always dreamed of. Everything I need is in one place: from organizing to editing and even sharing, it eliminates the need to switch between multiple apps. Most importantly, it’s a product designed and built with my fellow photographers in mind. Each feature saves you time and makes editing as efficient and creative as possible. Having spent countless hours in the field and behind a computer, I believe that seamless tool integration is the best kept secret in photo editing.
What is your favorite ON1 Photo RAW feature?
And: Super Select AI is my choice. It’s not just about being fast, it’s about how it changes the way I edit photos. You can literally just point, click and edit photos with precise adjustments without worrying about the old steps of photo editing. Making complex masks or tedious selections used to be a nightmare. This would plunge your creative process into a painful guessing game. For me, Super Select is a huge time saver and opens up a lot of creative possibilities that would otherwise take a lot more time. It’s the perfect example of how technology can simplify photo editing without compromising quality or creativity.
What’s your best tip for photographers using ON1 Photo RAW?
And: The simple answer would be to join ON1 Plus, but the best option would probably be to attend the ON1 conference. Seriously, not everyone wants to be a member to learn software, and I understand. When I first started, learning from experts and having access to training materials made all the difference. This also meant that it came at a cost. Whether it was travel costs to attend a trade show, purchasing online courses, or paying for workshops, it all added up. ON1 Plus is like having a community of mentors, like-minded photographers and many other resources, on demand. It’s like watching your favorite series on Netflix, but quadruple the reward, for the most part.
What is always in your camera bag (besides the camera)?
And: A gardening knee pad, seriously! As a photographer, I’m constantly looking for unique perspectives, which often means getting down on the ground to take low-angle photos. The knee pad keeps me comfortable and dry so I can focus on perfect framing, even in challenging environments. It’s a simple addition to my gear, but it makes a big difference.
What inspires your photographic style?
And: I have always been drawn to the timeless elegance of old-school analog black and white photography. Artists like Michael Kenna inspire me with their minimalist approach and their ability to evoke emotions through simplicity. When photographing, my goal is to eliminate distractions and focus on the essence of the scene. It’s about creating personal images, capturing moments that touch me and hopefully others.
Where is the best place to follow you?
And: Instagram is where I’m most active: @danharlacher. This is how I share my latest work, from film photography experiences to tips and behind-the-scenes moments on ON1 projects. It’s also a fun platform to connect with other photographers and see how they use ON1 tools.
Ready to learn from Dan and the ON1 team?
Don’t miss your chance to meet Dan Harlacher and other ON1 experts at the first-ever ON1 Conference. Reserve your place today and discover the full power of ON1 Photo RAW.
👉 Register now for the ON1 conference!
Comments are closed, but trackbacks and pingbacks are open.